Usually, home appliance enterprises according to their own stock and production plan to place orders for accessories to home appliance glass enterprises, home appliance glass enterprises after receiving the order to organize production, therefore, home appliance glass enterprises basically adopt the business model of sales and production. In the sales model, because home appliance manufacturers generally purchase specific specifications and models of products directly from accessory suppliers, the industry generally uses the way manufacturers sell directly to home appliance manufacturers.

At present, home appliance glass enterprises mainly include home appliance glass deep processing enterprises and glass door assembly enterprises. After purchasing the original glass, the former is sold to the latter after cutting, edging, tempering, coating and other processes according to different needs. The latter is assembled on the basis of the former and finally sold to home appliance manufacturers.

At present, China's home appliance glass industry at the same time with home appliance glass deep processing and door assembly of the number of enterprises is relatively small, most enterprises are only responsible for one or a few processes in the industrial chain. At the same time, due to the short industrial chain of enterprises in the industry, limited supporting processing capacity and fewer product types, most enterprises have been limited to providing customers with supporting products passively. There are still few enterprises in the industry that have strong independent research and development, independent product development and design capabilities, and can actively provide customers with diversified product solutions and solutions.

Cyclical, regional or seasonal characteristics of the 4. home appliance glass industry

1. Periodicity

As a competitive consumer goods industry, home appliances have certain cyclical characteristics. On the one hand, their operating cycle is affected by the country's macroeconomic fluctuations, and on the other hand, it is affected by the upgrading of the home appliance industry and product replacement. Due to the different technological evolution paths of different home appliances, each sub-industry also exhibits different cyclical characteristics. Due to the relative maturity of product technology, technological progress is mainly reflected in the improvement of appearance and local functions. As the upstream industry of the home appliance industry, the industry cycle of the home appliance glass industry keeps pace with the home appliance industry, especially the low-temperature storage equipment industry in general.

2. Regional

The regional characteristics of the industry are determined by a combination of factors such as the existence of restrictive conditions for transportation of the enterprise's products and the timeliness requirements of downstream customers for the products.

Due to the relatively good industrial infrastructure in the eastern region, refrigerators, freezers and other equipment manufacturers in downstream industries are relatively concentrated, and there are relatively few related production enterprises in the central and western regions due to the relatively weak industrial infrastructure.

In recent years, with the rapid development of the central and western regions, the industrial environment has been greatly improved, the consumer groups in the central and western regions have become increasingly mature, and the consumption level has been increasing. Low-temperature storage equipment manufacturers have gradually begun to pay attention to the central and western markets and set up new production in the central and western regions. base.

At present, the domestic glass deep processing industry is mainly concentrated in areas with more developed economy and better industrial infrastructure, such as the Pearl River Delta region, the Yangtze River Delta region, and the Bohai Rim region.

3 Seasonality

The seasonality of the home appliance glass industry shows differentiated seasonal characteristics according to different downstream products. Refrigerators, freezers, etc. are relatively peak sales seasons in summer. As the sales of wine cabinets do not have obvious seasonality, the sales volume of each season is relatively stable, and the corresponding glass doors do not have obvious seasonality.